About us
Our Mission
Discover clothing that reflects your values and enhances your wardrobe.
To achieve this, we partner with ethical manufacturers who prioritise sustainability and craftsmanship.
The Chic Collection
From our stylish collections to your wardrobe, discover how we bring you the latest trends in fashion.
Our Collections
Explore our curated clothing range, each piece thoughtfully designed to embody style, comfort, and a touch of individuality.
Get to Know Our Designers
Dedicated designers shaping our unique offerings
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of clothing, marketing, and customer experience strategies.
Fashionista Co.
Chief Fashion Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Creative Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house stylists and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Fashion Officer
Iris, with her international experience, helps us easily understand the market trends and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.